STRATEGIC MANAGEMENT TOOLS AND FRAMEWORK
This 5- day’s short course will provide you with a solid foundation in the fundamentals of innovative and analytical strategic management that can be applied to your work environment.You will be empowered with the practical skills and up-to-date knowledge you need to become, or strengthen your position as, a strategic partner in your organization, across any industry you’re working in - or hope to work in.
Course Objectives
- Gain the expertise you’ll need to formulate a forward-thinking strategy, guaranteed to give you and your company a sustainable competitive edge
- Compile a comprehensive market analysis using Porter(s) five force model
- Conduct a micro-environmental analysis through the SWOT method
- Create a workable macro-environmental analysis using the STEEPLE methodology
Course Content
- Introduction to strategic management
- Theory and evolution of strategic management
- Organizational goals and values
- Environmental Analysis
- Internal and SWOT analyses
- Sustainable Competitive Advantage
- Formulation of a forward-thinking strategy
- Strategy implementation
- Evaluation and control
- Strategic alignment and ensuring sustainability Management Information Systems
Targeted Group
This short course is designed to enhance the skills of the following groups of people:
Chief executives, Administrator, organizational manager, marketing manager, business consultant, planning specialist, brand manager, corporate service manager, development manager, or executive assistant. Other professionals with similar functions.
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