Most business organizations, non-business, entrepreneurs and even government agencies facing challenges of creating long term Customer’s relationship and failing in customer centric operations in their activities. Furthermore, all these categories need a qualified human resource in the area of marketing and public relations so as to improve their relations with their publics and create customer bases/foundations.
This program embraces the presumption that marketing environment in business and non- business
sectors is dynamic and volatile. Success will be influenced by the capacity to analyze marketing and
public relations issues, to formulate appropriate and innovative decision and to implement actions
for effective business operation. The program me is designed to develop people with ability to apply
marketing and public relations knowledge and skills necessary for business operations.
Form Six (VI)
NTA LEVEL 6