Bachelor Degree in Marketing and Public Relations (BMPR)

  • FeeTZS 1,500,000
  • LevelBachelor Degree
  • LanguageEnglish
  • Duration 3 Years
  • Starting DateOctober, 2023


Most business organizations, non-business, entrepreneurs and even government agencies facing challenges of creating long term Customer’s relationship and failing in customer centric operations in their activities. Furthermore, all these categories need a qualified human resource in the area of marketing and public relations so as to improve their relations with their publics and create customer bases/foundations.

This program embraces the presumption that marketing environment in business and non- business sectors is dynamic and volatile. Success will be influenced by the capacity to analyze marketing and public relations issues, to formulate appropriate and innovative decision and to implement actions for effective business operation. The program me is designed to develop people with ability to apply marketing and public relations knowledge and skills necessary for business operations.

What you'll study
Semester I

  • Public Relations writing
  • Business Mathematics
  • Business Communication
  • Management Theory and Practice
  • Business Computer Application
Semester II

  • Events and Campaign Management
  • Financial Management
  • Development perspectives
  • Marketing Management
  • Business and Media laws
  • Customer Relationship management
Semester I

  • Research methodology
  • Management information system
  • Marketing Research
  • Consumer Behavior
  • Public Relations management
Semester II

  • Public relations and media
  • Marketing Distributions systems
  • Entrepreneurship
  • Accounting for Managers
  • Practical Training
Semester I

  • Consultancy and Reporting skills
  • Strategic Marketing
  • Sales and Retail Management
  • Marketing of Services
  • Strategic Public relations
Semester II

  • Corporate Public Relations
  • Brand Management
  • Strategic Management
  • Business planning and Development
  • International Marketing
Entry Requirements

Form Six (VI)

  1. Two principal passes in the following subjects: History, Geography, Kiswahili, English Language, French, Arabic, Fine Art, Economics, Commerce, Accountancy, Physics, Chemistry, Biology, Advanced Mathematics, Agriculture, Computer Science or Nutrition.
  2. The two principal passes MUST make an aggregate of 4.0 points as a minimum or Foundation Programme of the OUT with a minimum GPA of 3.0.


  1. Diploma in Marketing and Public Relations, Business Management, Finance and Banking, Economics and Finance, Local Government Accounting, Marketing, Accountancy with an average of “B’’ or a minimum GPA of 3.0 or Foundation Programme of the OUT with a minimum GPA of 3.0.